About Us

The transformation of Zokin Design is based on a simple yet powerful conviction: diversity is human reality, and design must reflect that. Our name in Chinese, blending “Direction” and “Crystal,” symbolizes our commitment to creating clear, impactful, and life-enhancing solutions for all.

Our Philosophy:

Inclusive design is not a constraint; it’s a catalyst for innovation. By designing for people with permanent, temporary, or situational disabilities, needs and preferences, we uncover solutions that are more flexible, robust, and ultimately, better for everyone. It’s not just about compliance; it’s about compassion, creativity, and competitive advantage.

Our Team:

We are a multidisciplinary collective of designers, researchers, accessibility specialists, and trainers. We are united by a shared passion for creating a more equitable world through design. We don’t just advise; we roll up our sleeves and collaborate deeply with our clients.

Our Process

We utilize a human-centered design process to develop innovative solutions for your business challenges:

1. Discover

Conduct user research, brand audits, and market analysis to gain insights. Determine key issues and opportunities.

2. Define

Synthesize research findings and stakeholder input into a clear project vision and direction. Map user journeys, brand positioning, and business requirements.

3. Ideate

Explore many divergent concepts through collaborative brainstorming sessions. Evaluate options based on key objectives and select directions to pursue further.

4. Prototype

Develop low and high-fidelity prototypes to visualize and test our design concepts. Seek feedback and refine solutions through iteration.

5. Test

Conduct usability testing on prototypes and website or product iterations. Analyze key metrics to determine areas of improvement. Optimize solutions.

6. Implement

Apply final designs and development to digital platforms, marketing campaigns, and brand initiatives. Ensure solutions meet stakeholder needs through continuous tracking and optimization.

Clients and Recognition

We have had the privilege to work with an array of innovative startups and Fortune 500 companies across technology, business services, retail, and healthcare industries. Some of our clients include Loreal Paris, Sony and Intel.

Let’s have a conversation about how our design thinking methodology and years of experience can help strengthen your brand and drive real business results. We’re ready to get started on our next challenge and opportunity to inspire.